Context

During my summer photography internship, the creative team assigned me full responsibility for a “Founders Shoot” shoot. As a family-oriented company, they wanted imagery that reflected their values while feeling elevated and aspirational. I developed a concept inspired by royal family portraiture and Ralph Lauren campaigns, combining tradition with approachability.

Challenge

Plan and execute the entire shoot from start to finish, covering location, outfits, poses, lighting, equipment, and lenses. The final deliverables required three distinct treatments (color, black-and-white, and sepia), each maintaining the sophistication of the concept while aligning with the brand’s identity.

Solution

I coordinated every aspect of production to ensure a seamless, efficient shoot day for the busy shareholders and their families, as well as a cohesive visual outcome. Direction on set kept poses natural and refined, and lighting choices reinforced a timeless, bright feeling. In editing, I preserved the richness and warmth across all three versions, resulting in a set of images that matched both the aesthetic vision and the company’s family-focused message.